As the Digital Engagement Manager for USDA’s Office of Communications, a large part of my role is analyzing data to guide content and web strategy for our team. I implemented a weekly social media metrics meeting to look at high-performing and underperforming content while also tracking follower growth across all platforms.

This is a data dashboard I created in Google Looker Studio that integrates with an Excel spreadsheet that is updated weekly. Developing this visual component allows for a digestible way to interact with the data.